At WLCI, the Advertising and Graphic Design Programmes for Undergraduate students is structured to prepare you to meet the challenges of a highly creative, competitive and demanding industry. The curriculum for the programmes is industry driven and aimed to develop your creativity, design skills and business awareness.

The programmes provide you with relevant knowledge and professional expertise in Advertising, Graphic Design, Animation, Corporate Branding and Web & Multimedia. These are interdisciplinary programmes which provide you with a broad-based knowledge of design and integrate theory and practice with an aim of extending your imaginative, intellectual and analytical capabilities through live and collaborative projects, workshops, analytical research, critiques and presentations. Our programmes adopt an integrated approach and focus on teaching you the fundamentals of design, advertising, animation, corporate branding and packaging. We encourage you to explore and experiment with ideas and media to produce innovative design solutions which meet industry requirements.

The advertising and graphic design programmes for under-graduates aims at developing conceptual thinking, ideation skills and software applications. You learn in a supportive environment which encourages personal growth and nurtures your individual creativity and talent.

The design of the curriculum supports graduate employability in a number of ways. You may choose to specialize in either the creative or strategic field, depending on your personal aspirations for the future.

WLCI’s Programme in Advertising and Graphic Design will equip you with competencies which prepare you for careers and job opportunities in Advertising Agencies, Design Studios, Print and Publishing, Animation, Web, Internet, Interactive Multimedia, Packaging, Copywriting, Television, Media, Films, Photography, Exhibition and Retail Design.

At WLCI, you can choose to opt for the following qualifications:

B.A in Graphic Design from a UK University

Higher National Diploma from Edexcel, UK

Advanced Diploma in Advertising and Graphic Design from Wigan and Leigh College, UK

Foundation Certificate I Elements & Principles of Design Drawing Techniques & Approaches Visual Recording in Art & Design Material, Technique & Process in Art & Design Historical & Contextual Reference Introduction to Typography Skills Computer Application In Art & Design Introduction to Advertising Basic Digital Photography

Foundation Certificate II Image Manipulation Application Computer Application in Art & Design Drawing Techniques and Approaches Editorial Design- Newsletter Packaging Design Print Production History & Contextual Reference Image Manipulation Application- Photography Advertising Campaign Copywriting for Print Advertising Final Project

Intermediate Certificate I Idea Generation-lateral thinking Drawing Technique Approaches Typography Skills Packaging Design Multimedia & Web Authoring Image Manipulation Application Business Practices Professional Studies Critical Studies History & Contextual Reference Copywriting for Radio Advertising

Intermediate Certificate II Editorial Design (Magazine design) Multimedia & Web Authoring Drawing Technique Approaches Animation Techniques (project) Advertising Campaign Risk Advertising Advertising TVC Art Direction Corporate Identity Portfolio Development

Higher Certificate I Advertising Campaign Copywriting for Television Commercials Drawing Technique Approaches Animation Techniques Business Practices Professional Studies Corporate Identity Multimedia & Web Authoring Advance Typographic Design

Higher Certificate II Advance Typography Design Advertising Campaign Advertising TVC Editorial Design Animation Dissertation Portfolio Development Industrial Diploma Project (IDP) with Traineeship Copywriting (optional module, students are pre- tested on their skills to be credited the module)