Higher Programme

Higher Certificate I

This Advertising and Graphic Design Course focuses on integrating various modules to develop an in-depth understanding of consumer culture and market-driven communication. You will learn advanced creative skills for advertising, animation, web and interactive media and typography. You will be able to articulate your own thinking and demonstrate a comprehensive understanding of visual thinking and creativity in your work.

During this Undergraduate Course, you will be expected to work independently on Creative strategies, advertising campaigns for FMCG, consumer goods, products, services and brands. You may also learn copywriting as an optional unit. You will learn techniques to develop ideas & visualization skills.

In this programme, you will learn advanced animation techniques in 3D to create moving type and imagery using advanced software techniques. As a part of the Web and Multimedia module, you will design a client-ready website and evaluate web-safe colour palettes, usability, and accuracy.

You will learn to evaluate the corporate identity of an organization and develop a creative strategy for communicating a brand image. In this programme you will also develop entrepreneurial skills and learn business organizational planning, operations, resource planning for a creative hot shop/design studio. On completion you would have developed abilities to create, implement and evaluate design across a range of media. You would also have acquired competencies to create experimental design for Internet Applications, Promos and Films.

You will be trained in:

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