Foundation Programme


Foundation Certificate II

This undergraduate program in advertising and graphic design aims to develop visualization techniques and an understanding of contemporary markets and cultural contexts. During this programme, each project provides you an opportunity to identify solutions for 'live' briefs through idea generation workshops. While learning advertising, you will be exposed to current case studies and campaigns and investigate market trends. You will also learn advertising techniques to develop a campaign for a product which includes market research, trends, product benefits, alternative creative strategies, USP and brand positioning; you will then apply this knowledge to create an advertising campaign which meets professional standards.

You learn to produce design solutions for a magazine/tabloid and create a package design (3D) for specialist consumer groups. You will also learn to carry out professional photographic assignments and work on a range of design software including Adobe Photoshop, InDesign, and Illustrator.

On completion of this programme, you will have acquired competencies to visualize and create advertisements, Design Retail (3D) Packaging Editorial and understand Print Production.

In this level, you will be trained in:

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