The Advantages & Drawbacks of Visual Communication!

Visual communication refers to all information that is conveyed through images, graphs, text, colorful charts or even animations. To put it simply, anything and everything that is conveyed to you via your eyes is visual communication. This may also include props and projections used by the communicator or any gestures, signs and symbols and expressions.

Right from TV commercials, billboards, posters to colorful advisements in magazines and newspapers, everything is a part of visual communication. Most importantly in business, visual communication is an integral part used in meetings, advertising campaigns and reports in the form of attractive graphs, charts, images and other graphics.

This article lists the various pros and cons of using visual aids.

Advantages:

• It has been proven through ages that pictures are retained in our memory longer than words and long text. Images are a great way to convey messages fast and effectively. For example, in company board meetings; explaining sales, profits and expenditure through graphs and chart is much faster than explaining it through long speeches. Moreover visual aids are easier to understand.
• Images are more impactful and create an emotional bonding with the audience and elicit a stronger reaction.
• Visual communication is an effortless way of communicating information since it does not require describing too much through words or text. Moreover, the audience tends to get bored after listening to a speech for too long, whereas visual aids are interesting and interactive.
• The recent trend involves globalization and the involvement of people from diverse linguistic backgrounds and culture. Therefore oral communication can act as a hindrance in putting forward thoughts and information. Visual communication on the other hand, makes everything clear and understandable irrespective of people attending from different backgrounds.
• Visuals aids make people more observant and interactive since they remove the barriers associated with oral communication. Individuals open up and become more involved.

Limitations:

• Visual communication is costly since it involves use of picture, graphics, high quality images and various additional costs.
• Making graphs, pie chart, presentations etc. before a meeting requires a lot of effort and time. It also requires in-depth knowledge in design since the selection and compilation of images has to be accurate and visually pleasing.
• When the information is small, graphs and charts are fine. But when information is huge, a visual aid may not be enough to convey everything. A visual aid with innumerable different types of messages may look cluttered and untidy.
• A poorly designed visual can have an adverse effect instead of being helpful and loose its impact. Visuals are sometimes controversial in nature and such matters tend to create commotion and disharmony.
• Sometimes visual aids are too simple, and therefore a crucial topic loses its complexity. This can be particularly harmful for an organization discussing a serious topic.

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