Advanced Programme

Advanced Certificate II

This program in Visual Communication is aimed at students who are interested in acquiring skills in visualization and web based designing. The Programme is supported by workshops, seminars and contemporary case studies. The curriculum includes Semantics, Corporate Identity and Brand Planning, Graphic Design and Advertising.

You will be given an historical overview of the development of advertising and brands, taking into account commercial and ideological factors. You will gain an understanding of social, economic and technological contexts for product planning and marketing.

You investigate a corporate brand strategy and learn to apply design skills to create a corporate brand manual. This program enables you to develop competencies in using software like Photoshop, InDesign, Illustrator and Flash for the print and electronic media.

On completion of this Visual Communication Course, you will be able to conceptualize ideas and concepts and recognize semantics and semiotics. You would be able to ideate and visualize an advertising campaign and craft copy for print and online advertising. You will be able to create a user-centred multimedia design for an interactive website.

You will be trained in:

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