Advanced Programme

Advanced Certificate I

Our Programme in Visual Communication is aimed at those of you who are interested in learning the fundamentals of Visual Communication and Advertising and take up careers in advertising, interactive multimedia, Web, television and visual branding.

You will be familiarized with the historical, social, cultural, economic and ideological context of advertising and brands. You will learn to define and analyse brands and develop skills for research, comparative analysis, evaluation and presentation.

You will explore and study visual elements and principles including spatial relationships, compositions in 2D visual dynamics and 3D dimensional spaces. You will also learn concepts of visual design, structure, analysis and refinement of visual aesthetics. You will be introduced to the fundamentals of colour theory and different media techniques including drawing, illustration, rendering, photography, animation, audio visuals and films.

In this programme you are introduced to idea generation and lateral thinking techniques along with marketing, product planning, and brand building. You also create advertisements in response to a creative brief. At the end of the programme you submit a project which demonstrates knowledge and skills acquired by you during the programme. On completion of this programme, you will be able to analyse visual structures, elements of design and develop the ability to think laterally. You will acquire basic competencies in photography and be able to work on a brand and create print advertisements.

You will be trained in:

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