Graphic Design – Undergraduates
The Advertising & Graphic Design School offers programmes for undergraduate students which are structured to prepare you to meet the challenges of a highly creative, competitive and demanding industry. The curriculum for the programmes is industry driven and aimed to develop your creativity, design skills and business awareness.
The programmes provide you with relevant knowledge and professional expertise in Advertising, Graphic Design, Animation, Corporate Branding and Web & Multimedia. These are interdisciplinary programmes which provide you with a broad-based knowledge of design and integrate theory and practice with an aim of extending your imaginative, intellectual and analytical capabilities through live and collaborative projects, workshops, analytical research, critiques and presentations. Our programmes adopt an integrated approach and focus on teaching you the fundamentals of design, advertising, animation, corporate branding and packaging. We encourage you to explore and experiment with ideas and media to produce innovative design solutions which meet industry requirements.
The programmes aim at developing conceptual thinking, ideation skills and software applications. You learn in a supportive environment which encourages personal growth and nurtures your individual creativity and talent.
The design of the curriculum supports graduate employability in a number of ways. You may choose to specialize in either the creative or strategic field, depending on your personal aspirations for the future.
The programmes equip you with competencies which prepare you for careers and job opportunities in Advertising Agencies, Design Studios, Print and Publishing, Animation, Web, Internet, Interactive Multimedia, Packaging, Copywriting, Television, Media, Films, Photography, Exhibition and Retail Design.